Umami
Simple, fast, privacy-focused web analytics
About Umami
Umami is an open-source analytics alternative to Google Analytics. Collects only essential visitor data, stores nothing personally identifiable, and gives you a clean dashboard. Install in minutes with a single Docker container.
Pitch deck breakdown
How Umami would pitch themselves.
Target customer
Developers + open-source communities + enterprises wanting an OSS-first tool in this category, with optional commercial support.
Problem they solve
Umami is an open-source analytics alternative to Google Analytics. Collects only essential visitor data, stores nothing personally identifiable, and gives you a clean dashboard. Install in minutes with a single Docker c… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Umami differentiates on simple, fast, privacy-focused web analytics. Backed by Y Combinator, $1.5M raised — the company has resources + validation to compound this thesis. Founded by Mike Cao.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Umami website preview
Company facts
- Category
- Open Source
- Funding stage
- Seed
- Total raised
- $1.5M
- Founded
- 2020
- Team size
- 10-50
- HQ
- San Francisco
- Country
- USA
- Website
- umami.is
Founders of Umami
- Mike Cao
Investors backing Umami
- Y Combinator
Frequently asked questions
What does Umami do?
Umami is an open-source analytics alternative to Google Analytics. Collects only essential visitor data, stores nothing personally identifiable, and gives you a clean dashboard. Install in minutes with a single Docker container.
Where is Umami based?
Umami is based in San Francisco, USA.
When was Umami founded?
Umami was founded in 2020.
How much has Umami raised?
Umami has raised $1.5M in their Seed round.
Who founded Umami?
Umami was founded by Mike Cao.
Who has invested in Umami?
Umami is backed by Y Combinator.